Industrial Economics · AI · Digital Transformation · Innovation

Making human–AI collaboration work where accountability matters

I’m interested in how organizations create value through artificial intelligence, digital transformation and innovation—with a particular focus on how technology and people work together.

Marisa Iversen

MSc Engineering (Industrial Economics & Technology Management – Indøk)· NTNU · 2026

Human–AI Collaboration AI Adoption Innovation Strategy
Focus Areas

What I work on

Where technology, business, and society meet.

Digital Transformation

Helping organizations create value through technology, people and processes.

Artificial Intelligence

Generative AI, LLMs, AI agents, and responsible adoption in organizations.

Human–AI Collaboration

Trust, augmentation, and how AI reshapes creative and knowledge work.

Innovation

Innovation, organizational learning, and how new technologies create value.

Enterprise Architecture

Aligning technology, business strategy, and organizational capability.

Software Engineering

Architecture, software quality, and AI-assisted development.

AI Governance & Ethics

Governance, accountability, ethics, and responsible AI adoption.

Public Sector

Digital services, innovation and organizational change in government.

Technology Strategy

Turning technology into practical solutions and measurable outcomes.

Master’s thesis · NTNU · 2026

Accountability Over Convenience

How employees in Norwegian public organisations collaborate with generative AI in creativity and innovation. The research explores how trust, accountability and organisational context shape successful AI adoption.

Assistant

AI for delegated, low-autonomy tasks under close human control.

Collaborator

Deep engagement and co-creation, producing more advanced innovation.

Critic

AI output treated as material to interrogate, not accept

“Responsibility for institutional decisions cannot be delegated to AI — and that sets a real ceiling on autonomy, regardless of how capable or trusted the system is.”

Knowledge hub

Latest articles

Contact

Let’s talk

Interested in AI, digital transformation or innovation? I’d be happy to connect.