AI has made it incredibly easy to produce polished writing, images, videos and basically anything else a marketing team might need. And at first, this seems like an amazing thing. More creativity, lower costs, faster production. But there is another side to it. Sometimes I can tell a post was probably written by AI before…
AI-generated music has officially reached a point where the music industry has had to draw a line. The Australian Recording Industry Association (ARIA) has updated its chart rules so that tracks that are “wholly AI-generated” cannot compete on the national charts. ARIA’s new rules essentially draw a distinction between music where AI is used as…
GPT-6 Astra is officially here. It can navigate browsers, click buttons, use different software and complete multi-step tasks without needing a human to approve every single action. My first thought was basically: this is impressive. My second was: what does this actually mean for people at work? I’ve been thinking about this quite a bit…
One of the biggest promises of generative AI is speed. Need a report? AI drafts it in seconds. Need a summary? Done almost instantly. Need a block of code? It appears before you’ve finished reading the prompt. At first glance, it feels like a huge productivity boost. But after using AI and interviewing professionals on…
Generative AI has quickly become part of everyday work. Yet not all collaboration looks the same. There are two dominant workflows, and the difference may seem subtle, but it has important consequences for accuracy and decision-making. The first workflow is treating AI as a specialist brought in for a specific assignment. You think first. The…
There’s no shortage of advice about how to write better prompts. But I’ve started to think prompting isn’t the skill that will separate great AI users from average ones. Judgment is. One idea I’ve come across that really stuck with me is something researchers call the “Jagged AI Frontier”(https://mitsloan.mit.edu/ideas-made-to-matter/working-definitions/what-is-jagged-ai-frontier). It’s based on a simple observation:…
Generative AI has blurred the line between tool and team member. When an engineer uses an AI agent to write 70% of a pull request, or a creative director uses generative models to construct a campaign’s core key art, a thorny question emerges: Who actually owns the work? Not legally, necessarily, but intellectually. For decades,…
One of the biggest questions surrounding artificial intelligence is whether it will replace human creativity. It’s a question I’ve spent a lot of time thinking about over the past year while researching human-AI collaboration for my master’s thesis. But the more I read, interviewed people, and reflected on how AI is actually being used, the…
It’s easy to see why AI has become so popular for marketing or content creation. It can generate campaign ideas, write social media captions, draft blog posts, analyse customer data, and create visuals in a matter of seconds. For marketers juggling deadlines and limited budgets, it feels like an obvious win. But I wonder if…
One thing I’ve been thinking about recently is how we measure AI’s impact on organizations. Much of the conversation focuses on individual tasks: Can AI write reports? Draft emails? Create presentations? Summarize meetings? While these are interesting questions, I think they’re missing something much bigger. Organizations don’t create value one task at a time. Take…